We break a large project into managable pieces. We've developed a simple, process-oriented workflow to keep your project on track to help you meet your objectives.
In the discovery phase, we establish data and context through a review of your history, mission, vision, objectives, brand strength and current strategies. Additionally, we look at your current and position and where you want to be in the future based on market analysis.
In order to articulate who you are and what you offer, we take a look at your strengths and weaknesses, opportunities and threats. We identify your core values, brand attributes and competitive advantages. This process allows us to clearly define your target audience, where and how to communicate with them.
Clarifying the benefits and value you bring to your customers gives you the opportunity to consistently communicate what sets you apart from your competitors and why people should buy your products or services. Here we find out who you are to your audience and what their perception is of you.
Incorporating the information we learn from the previous steps allows us to create a brand identity that is consistent with the benefits and value you have to offer. This includes company name, logo, tagline, narrative, personality, voice and tone, key messages and visual style.
We create a brand manual to maintain the consistency necessary for a successful brand and develop a road map of how you want to show up in the marketplace to most effectively reach your target audience.
Tell us what your goals are and get a quote for services at no cost to you.
“Your brand is the single most important investment you can make in your business,” - Steve Forbes