Gehrke’s Hardwood Flooring Inc. was a start-up company with no existing website or brand identity. After spending some time with the owners, we were able to get a good feel for their personality, their values and their products and services.
The branding process had immediately followed to ascertain their objectives and where they wanted to be relative to the marketplace. We compiled and studied the competitor landscape, SWOT analysis and defined their target audience. They were able to communicate to us in conversation what differentiated them from their competitors.
The information gathered allowed us to develop a brand strategy and identity to position them in the market that made the most sense.
We had the opportunity to develop a fully-responsive website, their voice and content style, the elements of their brand identity, including color and font selection, website content, logo design, business card design for high-quality card stock as well as cards etched into real wood.
